I work on a lot of websites that need drastic action when it comes to the user experience and the site’s search visibility. One of the first places I start is with technical performance — particularly, site speed optimization.

Your website speed is absolutely essential for engaging users and making sure your site attracts and converts visitors. So, over the years, I’ve gotten pretty in-depth with methods for optimizing this aspect of the website experience.

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SEO first appeared in the 90s. Back then, it was cutting edge, underappreciated, and, for the most part, poorly done. Algorithms were still in their infancy, and duplicate content, keyword stuffing, cloaking, and irrelevant backlinks were all the rage.

However, things have changed. In today’s world, SEO is a mixture of complex factors that dictate both where you arrive on the search engine results page and how well your business performs overall.

That said, over the years, some SEO myths and m

As a marketing consultant, my favorite projects to work on are those where I get to build websites from scratch. From the layout and content to the copy and conversions, I love being able to help a creative and effective website come to life.

I understand if building a site from the ground up is a daunting prospect, even with a nice user-friendly website builder. There are lots of moving parts to think about, and it’s easy to get stuck at different steps if you haven’t thought them out beforeha...

You may have already identified the best CRM software for your business, but marketing automation tools are an increasingly critical component to successful, efficient marketing teams of all sizes.

In a CRM market flooded with options, HubSpot and Pardot are two standout players. But when you’re considering HubSpot vs Pardot for your marketing automation needs, it is important to understand some key differences. Read our full HubSpot review for more detail, and our guide to B2B marketing automa

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing.

With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive...

The effort to align sales and marketing has long been underway. In its most recent iteration, the marketing model known as revenue marketing aims to seal the final revenue-leaking gaps between sales and marketing through closed-loop data feedback and automation.

What Is the Revenue Marketing Model?

Revenue marketing is a philosophy and strategy that aims to align both the sales and marketing teams and make revenue generation a joint core objective. This approach means that all activities under

It can be difficult to make a choice when it comes to adopting the for business. Hubspot and Salesforce are two giants in the CRM industry, and they offer different functionalities and benefits. But rather than choosing between them, many organizations opt to use both and implement the Hubspot to Salesforce integration so the two can work in tandem.

Integrating and unlocks powerful CRM, automation, and analytics capabilities as the two systems pass data back and forth across all your sales and