SEO first appeared in the 90s. Back then, it was cutting edge, underappreciated, and, for the most part, poorly done. Algorithms were still in their infancy, and duplicate content, keyword stuffing, cloaking, and irrelevant backlinks were all the rage. However, things have changed. In today’s world, SEO is a mixture of complex factors that dictate both where you arrive on the search engine results page and how well your business performs overall. That said, over the years, some SEO myths and m

You may have already identified the best CRM software for your business, but marketing automation tools are an increasingly critical component to successful, efficient marketing teams of all sizes. In a CRM market flooded with options, HubSpot and Pardot are two standout players. But when you’re considering HubSpot vs Pardot for your marketing automation needs, it is important to understand some key differences. Read our full HubSpot review for more detail, and our guide to B2B marketing automa

The effort to align sales and marketing has long been underway. In its most recent iteration, the marketing model known as revenue marketing aims to seal the final revenue-leaking gaps between sales and marketing through closed-loop data feedback and automation. What Is the Revenue Marketing Model? Revenue marketing is a philosophy and strategy that aims to align both the sales and marketing teams and make revenue generation a joint core objective. This approach means that all activities under

It can be difficult to make a choice when it comes to adopting the for business. Hubspot and Salesforce are two giants in the CRM industry, and they offer different functionalities and benefits. But rather than choosing between them, many organizations opt to use both and implement the Hubspot to Salesforce integration so the two can work in tandem. Integrating and unlocks powerful CRM, automation, and analytics capabilities as the two systems pass data back and forth across all your sales and